growth and survival in a dynamic business environment depends on the development of new products. Organizations must always be on the lookout for new opportunities and exploit these opportunities by creating new products and services. This role of business process outsourcing comes in.
Needless to say, new product development holds the key to the survival of the organization. New products do not come about by itself. They are the result of the creative genius of the people in the organization. As such, it is obvious that the development of new products is a function of organizational creativity. In other words, it depends on how creative organizations with new ideas, because any organization can be as creative as its people.
Creativity, in general, can be defined as "an escape from the mental struckness". In the organizational context can be seen as new insights that point to better ways of dealing with reality. This includes departure from conventional thinking of non-conventional thinking. This implies the establishment of relations between previously unrelated things, ideas or concepts.
Just as individuals differ in their ability to translate their creative talents in the results, the organization also differ in their ability to translate the talents of its members into new products, processes or services. When talking about business process outsourcing management, organization members must believe that change will benefit them and the organization. Some resistance to change is found in many organizations due to fear of loss of status, learning new skills, etc. Such resistance to change must be overcome clarifications need and urgency for promjenu.Poslovica to routinely run a non-routine needs to be revised and must be otherwise . Managers in the organization, from top to bottom must be clear in word and deed that they welcome new products and services.