strategic alliance is when two companies join together on the project as a way to strengthen and their companies. Usually the association will be between two different types of businesses that serve similar customers.
For example, bakers may form a strategic alliance with the florist to offer discounts for brides. By tying the wedding cake and floral arrangements can get a bride for less than you would spend on each purchased individually.
In theory, this is a great deal that can benefit both companies, but it does take some planning to build strategic alliances.
have a clear goal for the alliance
It is important to have clear and realistic idea of what to expect from the Union before you get into it. If you expect your partner to deliver thousands of new customers, and you only get a few hundred, you will be disappointed.
Make sure you understand the size of the partners brings buyers, as well as demographic data of those customers. Do not expect long-term customer retention if all of your partner can deliver the bargain hunters.
Determine how you will do
While the example above is simply a kind of partnership management, some strategic alliances are more complex. If two companies are collaborating on a product may become difficult.
One thing you should do is have a clear plan for who is managing the project, how decisions are made, and how disagreements will be resolved. This usually means that the contract in writing that connects both sides. In the event that there is a question of how it should work a partnership, an agreement could be used to resolve these differences.
Try it on a limited basis
strategic alliances are usually placed on a temporary basis, but some of these alliances may last several years. Before entering into a long term relationship with a new partner, it might be a good idea to set a more limited project first so that they both have a better idea of how well you will do together.
When you reach the end of this temporary arrangement will have a much clearer idea about whether to continue the relationship on a long term basis. If you think this was a good fit you can part ways with no hard feelings. It is much easier to have a relationship end up a bitter dispute.
To protect the brand of your partners
must remember that your strategic alliance partners, the brand is important to him as a brand is for you. May you feel that inflated sense of the importance of your brand, but you should realize that you could have the same opinion of you.
As you work together you must be sensitive to brand issues. You will have to work hard to ensure that one brand does not overshadow the other. This is especially true in matters of appointment, but it can also come in look and feel of the final product.
the exit strategy
Strategic alliances are usually temporary arrangements. In order for both partners to know just how temporary arrangement should be specific criteria for the completion of the alliance. This could be a reasonable period or a specific dollar amount, or any other criteria agree, but it should be well defined.
If the association end is left open-ended would have caused some hard feelings, if one partner wants from the union, but the other partner wants to continue.
Learning how to build strategic alliances is mostly a process of defining as many different aspects of such arrangements before you can započnete.Više detail you can work, the partnership will operate smoothly.