local small business owners spend a lot of money on advertising. Most of us never know if the advertising payments. Most never know if their advertising or marketing is a good idea to sve.Problem is looking for the wrong people in my opinion. We ask our colleagues if advertising seems dobro.CEO asked the cashier what she misli.Problem is that most of us are not experts in advertising. At most, we know what we like in graphic design.
So, where do we get great advertising ideas? Most of us never look outside our door for advertising or marketing ideje.Pametnije small businesses to look outside their doors to other successful business owners ... in the same job. This is a smart way to look for ideas. Copy what works. This method is a franchise. Test an idea, copy it, and to implement the suppliers.
The problem with his idea that everyone in your business has access to these ideas. They are not new. Soon as copying copier. You are playing "follow the follower." My mentor Dan Kennedy calls this "Marketing Incest ".
Most of the tested and proven small business advertising and marketing ideas are completely outside its core business. These ideas can then be tested and take any job you want. For example, I own shop and sell vacuum cleaners. However, from a total of 42 separate marketing and advertising methods I employ, one idea came from the retail industry. One of forty two. In fact, most cost-effective ideas can be used in restaurants, medical and insurance fields.
The idea is simple. Find companies that are actually owned by someone. Not a major corporation, but companies that have a leader called the shots. Most successful companies articles written about them and their CEO. In fact, there are hundreds of books out there on Amazon.com that hold all the marketing and advertising secrets of these leaders use to grow their businesses. These ideas are plentiful, easy to find, and the books are cheap.
you can read about an entrepreneur, and I see them succeed. Then you just imagine how that idea, at least the core, can be applied to your business. Most major advertising and marketing ideas are similar or even identical in all industrijama.Nekoliko tweeks it all takers usually to generate profitable new ideas for your business.
You can go to the library and take a day to, find a magazine where there is direct mail ads. Direct mail means that you can actually buy something from the ads, or at least request information. These are not brand building ads. Now find the same journal from the year before. Look at the ads. Which ads were the same from one year ago? These ads are profitable. These ads are to study. What they have in common? Few hours of these ads will show you a sample ads to use. Now look at the ads that are there a year ago, but there is now. What they have in common? These ads have been unsuccessful. What are the differences between a dozen of these unsuccessful ads, and those that are repeated at least a year?
Now imagine that you repeat these successful ads have been used to sell your product (or at least get a request for information). A few simple changes are all that is required for most ads.
I know this is boring work. I know that is not exciting, and will make for a great story when you tell your friends about it. But if you want to know the most profitable way of advertising and marketing ideas for your local small business or trade, that's it.